Gwangju-si Toechon-myeon, "Please Buy Our Tomatoes"... Struggling to Regain Sales Channels

June 13-26 'Tomato Selling Campaign' Launched
Farmers' Difficulties Worsen Due to COVID-19 Over 3 Years

[Asia Economy Reporter Ra Young-cheol] To alleviate the difficulties faced by tomato farmers struggling due to the three-year impact of COVID-19, Toechon-myeon in Gwangju-si, Gyeonggi Province is launching a 'Tomato Selling Campaign.'

According to the city on the 10th, Toechon-myeon has held the annual 'Toechon Tomato Festival' every June. However, the festival was not held for three consecutive years due to the COVID-19 pandemic.

To revive the sales channels for farmers, the 'Toechon Tomato Selling Campaign' will replace the 'Toechon Tomato Festival.'

The 'Tomato Selling Campaign' will be held for 14 days from the 13th to the 26th.

During the event, Toechon tomatoes will be sold at 15,000 KRW for 4 kg, and Toechon cherry tomatoes will be sold at 15,000 KRW for 2 kg.

Purchase applications can be made through inquiries and orders at the Toechon-myeon Administrative Welfare Center and Toechon Nonghyup.

So far, Gwangju's specialty tomatoes have been sold in large quantities through direct sales at markets due to their geographical advantage of being close to Seoul.

In particular, the 'Toechon Tomato Festival,' held annually in May and June, had established itself as Gwangju's representative festival, serving as a major shipping opportunity and promotional venue for Gwangju tomato farmers.

A representative of Toechon-myeon said, "Although the festival was canceled, we launched the Tomato Selling Campaign to inform consumers of the excellence of Toechon tomatoes and to provide high-quality tomatoes at affordable prices. We hope many citizens will enjoy the good quality Toechon tomatoes."

This content was produced with the assistance of AI translation services.