Tmon and Ediya Coffee Sign 'Partnership for Mutual Growth' Agreement
Strengthening Win-Win Cooperation with Brands Based on 'Brand Fulfillment'
On the 9th, Park Seong-ho, Head of Partnership Strategy at TMON (right), and Hong Jae-beom, Head of Marketing at Ediya Coffee, signed a strategic business partnership and took a commemorative photo.
View original image[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 10th that it has signed a 'partnership win-win agreement' with Ediya Coffee to create online and offline synergy.
Through this agreement, both parties agreed to promote ▲content collaboration to build brand fandom ▲marketing to expand online and offline customer touchpoints ▲ESG (environment, social, governance) management projects. First, branding and marketing collaboration linked with TMON's original content will be strengthened. TMON plans to actively support assets such as its content capabilities, traffic, and infrastructure.
Ediya Coffee recently appeared on 'Advertising Genius Syndrome,' recording over 400,000 views and enjoying high sales effects. TMON will build an Ediya Coffee brand hall and hold 'Ediya Time' on the 2nd of every month with promotions. Additionally, various marketing activities will be carried out, such as introducing Ediya Coffee's new product events first on TMON, to expand customer touchpoints.
They also joined hands for ESG management to realize social value. Ediya Coffee will participate in donation activities by joining TMON's social contribution programs and prepare various eco-friendly events such as discount benefits for marginalized groups and campaigns to reduce disposable products.
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Park Seong-ho, Head of Partnership Strategy at TMON, said, "This business agreement with Ediya Coffee is meaningful as it establishes a win-win partner relationship that adds value to the brand beyond the simple role of a sales platform. We will continue to expand opportunities for mutual growth to contribute to the growth of our partners and the development of local communities."
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