"Lotte Home Shopping Doubles Overseas Travel Products Including Europe and Turkey for 'Travel Abroad Again'"

Resumption of Overseas Travel Package Sales in February This Year, Accumulated Reservations Reach 50,000
Big Data-Based Customer Demand Analysis Shows Clear Preference for Long-Distance and Premium Trips
Launch of Overseas Travel Specialty Broadcast 'Travel On', Overseas Travel Programming Doubled Compared to First Half

Lotte Homeshopping is launching a specialized overseas travel broadcast and doubling its programming ahead of the vacation season to target the revenge travel trend. Broadcast footage of Lotte Homeshopping's overseas travel products.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping is launching a specialized overseas travel broadcast ahead of the vacation season, doubling its programming to target the surge in revenge travel sentiment.

Based on big data analysis of travel product sales from February to May, Lotte Homeshopping announced on the 9th that there is a clear preference for long-distance flights, extended stays, and premium options. Europe ranked first in reservations (about 50%), with high demand for premium packages such as "5-star hotels" and "business class air tickets." Southeast Asia products, ranked second (40%), showed a strong preference for long stays centered around island courses. Reservations for 4-night 6-day packages, which add free schedules compared to 3-night 5-day packages, were 20% higher. Based on this travel demand analysis, Lotte Homeshopping will focus on long-distance and premium products and double its overseas travel programming compared to the first half of the year.

On the 29th of last month, they launched the specialized overseas travel program "Travel On." With the concept "Turn On your travel that you have forgotten or been holding back," the broadcast featured Eastern Europe and Kanban Peninsula package products, recording over 1,700 reservations. On the 12th at 9:35 PM, they will present the "Chamjoheun Travel Turkey Tour" package. This includes accommodations at luxury hotels throughout the itinerary and tours of popular Turkish attractions such as Istanbul, Cappadocia, and Pamukkale, along with experiential courses like belly dancing and hot springs. Lotte Homeshopping plans to expand new travel destinations in line with local quarantine guidelines in places like Japan and Hong Kong and will use large media walls to broadcast immersive videos.

Meanwhile, Lotte Homeshopping has been proactively planning and offering travel products in accordance with government overseas travel policies. Starting with Saipan package tours in February, they introduced European travel products for the first time in the industry in March, recording over 2,500 reservations. This year, they have conducted more than 20 overseas travel broadcasts, accumulating over 50,000 reservations to date.

Kang Jae-jun, head of Lotte Homeshopping’s Food & Living Division, said, "With recent easing of travel restrictions, expectations for overseas travel driven by revenge travel sentiment are rapidly increasing. Going forward, we plan to secure popular travel destination products in advance for peak seasons and offer them at reasonable prices and benefits through specialized overseas travel broadcasts, reflecting customer demands."

This content was produced with the assistance of AI translation services.