BabaThe.com Partners with Online Distribution Channel 'Asenda'... "Full-Scale Global Expansion"
[Asia Economy Reporter Eunmo Koo] Premium total care platform Babader.com announced on the 8th that it has signed a contract with the online distribution channel network 'ACENDA' and is launching its entry into the global market.
Babader.com has formed a strategic partnership with ACENDA to expand its contact points with overseas consumers. ACENDA is an online distribution channel network company that manages all channels from channel entry to product registration and sales management, supporting entry into the industry's best retail shops and online shopping malls by scale and sector. It maintains its leading position in open and closed marketplaces and big data recommendation technology optimized for fashion.
This contract is part of the 'Kalon Program,' jointly conducted by ACENDA and major distribution channels in the United States to discover excellent K-brands and support their launch in the U.S. Through this contract, Babader.com aims to establish a foothold for overseas expansion of its listed brands and is currently negotiating the construction of its own overseas mall and entry into U.S. department store distribution channels with the goal of entering the global market.
Additionally, Babader.com plans to strengthen its position as a global premium total care platform through various promotions such as creating a B2B promotional page to activate business-to-business (B2B) transactions, simultaneous live commerce broadcasting 'BabaON(ON)' in Korea and the U.S., and producing original content fashion leaders utilizing domestic and international influencers.
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Tae-eun Kim, Director of Planning and Marketing Business Division at Babader.com, said, “Based on the solid know-how accumulated in operating a premium total care platform and logistics management, we are planning various activities to strengthen our position in the global market,” adding, “Through collaboration with ACENDA, Babader.com will expand its market and become a global premium total care platform.”
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