GS25, Noted Ice Cream 'Popular'... "Captured the MZ Generation"

Noted Ice Cream sold at GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 8th that two ice cream products, Strawberry Banana Cone and Choco Strawberry Cone, launched in collaboration with the donut brand Noted, are gaining great popularity.

According to GS25, from the 6th to the 31st of last month, sales of Noted Cones ranked first and second among more than 50 private brand (PB) ice cream products. These products are made in the form of twisted soft cones combining two flavors each: strawberry and banana, and strawberry and chocolate.

GS25 launched the Godsaeng Planning Project Team, composed exclusively of MZ generation (Millennials + Generation Z) employees, and subsequently released a total of 12 products including three types of Noted Milk, two types of Noted Jelly, and Noted Smile Wheat Ale. Noted Milk caused a sensation by ranking second in sales in its first month after Binggrae Banana Milk, and Noted Smile Wheat Ale also ranked first in craft beer sales.

A GS25 official said, “The era of seeking only cost-effectiveness in PB products is already over,” and added, “Through various collaborations, we will continue to make great efforts to delicately satisfy consumers by considering not only taste but also visual images, thereby establishing a strong brand identity in their minds.”

This content was produced with the assistance of AI translation services.