Early Heatwave... Shinsegae Department Store's Cooling Fabric Bedding 'Popular'

On the 8th, customers are looking at rayon blankets at Shinsegae Department Store Gangnam Branch in Seocho-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] As the heatwave arrives earlier than usual, more people are seeking cooling fabric bedding that helps provide comfortable sleep.

According to Shinsegae Department Store on the 8th, bedding sales from April to May this year increased by 24.2% compared to the same period last year. The growing demand for summer blankets has led consumers to look for various products made from cooling materials.

Shinsegae is introducing differentiated products to capture the sleep market. They have prepared exclusive items in collaboration with the premium bedding brand Freshfind. The jointly planned products are made from rayon, the most popular material in midsummer. Rayon is known for its quick sweat absorption and release, as well as excellent breathability, making it a top choice for summer fabrics. These products are available at special prices until the 31st of next month at five stores including the Main Store, Gangnam Store, and Centum City Store, with discounts up to 50%.

The bedding brand Sesa has prepared the Sesa What Summer Festa, offering discounts up to 50%. CozyNest, a brand with 30 years of tradition, will sell its summer bedding products at up to 50% off through Shinbaek Live on the 13th.

A Shinsegae Department Store official said, "With the heatwave and stay-at-home trend coinciding, beds and bedding that determine sleep quality continue to gain popularity. We plan to strengthen various contents in the growing sleep-related market going forward."

This content was produced with the assistance of AI translation services.