Emart Offers Up to 40% Discount on 'Farmers Pick' Agricultural Products Ensuring Quality Through Full Distribution Involvement
Farmers Pick Stamp Promotion Provides Discount Coupons with Purchases
Frozen Crab Sold at 990 Won, Lowest Price Year-Round, 1+1 Promotion Planned for Processed Foods

A customer is looking at Farmers Pick sugar-selected apples at Emart.

A customer is looking at Farmers Pick sugar-selected apples at Emart.

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[Asia Economy Reporter Kim Yuri] Emart is launching a discount event on carefully selected quality agricultural products such as fruits, vegetables, and eggs to contribute to stabilizing grocery prices.


Emart announced on the 8th that from the 9th to the 15th, it will offer up to 40% discounts on its fresh food brand "Farmers Pick" products for one week.


"Farmers Pick" is a fresh food brand newly introduced by Emart at the end of last year. Emart directly selects farms and is involved in the entire distribution process, including quality control and product selection, to offer products that customers can trust and purchase with confidence.


As a representative product, Emart offers "Farmers Pick Sugar-Selected Apples (8-14 pieces per bag)" at a 3,000 KRW discount when Shinsegae points are accumulated. The Farmers Pick Sugar-Selected Apples are carefully selected apples with a sugar content of 12 brix or higher, crisp texture, and convenient size, produced by excellent farms in famous production areas such as Yeongju, Andong, and Mungyeong. Since November last year, through pre-stockpiling with its own fresh logistics center, the Fresh Center, and partner companies, Emart stated that it was able to offer these apples at about 30% cheaper than regular market products.


Four types of "Farmers Pick Grade 1 Eggs (15 pieces)," selected only from eggs graded as first-class through production history management, are sold at a 30% discount when purchasing two packs and 40% discount when purchasing three packs.


In addition, "Farmers Pick Crispy Lettuce," produced by a single excellent farm selected directly by Emart, as well as "Farmers Pick Paprika (3 pieces per bag)" and "Farmers Pick King Oyster Mushrooms," are offered at a 20% discount when Shinsegae points are accumulated.


Emart is also running the "Farmers Pick Stamp" event until the 29th of this month, where customers can collect stamps when purchasing Farmers Pick products and receive Farmers Pick discount coupons.


Meanwhile, besides Farmers Pick agricultural products, Emart is conducting various fresh and processed food discount events to stabilize grocery prices. From the 9th to the 15th, a limited quantity of 30 tons of domestic blue crabs (100g, frozen) will be offered at 990 KRW, the lowest price of the year, across all stores. This price is about 47% lower than the regular selling price. These products were flash-frozen last autumn to enhance freshness, and prices were lowered through pre-planned stockpiling and freezing since November last year.


Additionally, Emart has planned a 1+1 promotion for processed products such as "Monini Granfrutta Cold-Pressed Olive Oil," "Sprite Zero," and "Vegemil Mild Black Soybean (A·B)."



Choi Jin-il, head of Emart Grocery, said, "We have planned various discount events from Farmers Pick agricultural products to seafood and processed foods to contribute to stabilizing grocery prices," adding, "We will continue to prepare events so that customers can purchase high-quality products at reasonable prices."


This content was produced with the assistance of AI translation services.

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