"Taking a Break for Earth and Myself with Tumbler Use"... Lock&Lock Holds Campaign at Complex Cultural Space

[Asia Economy Reporter Kwak Minjae] Lock&Lock announced that it will carry out the ‘June Picnic Hantum’ campaign at the complex cultural space Picnic from the 9th to the 12th in celebration of World Environment Day.

This campaign was planned under the concept of ‘Time to cherish the environment and myself,’ allowing people to experience the brand at Picnic, a complex cultural space located in the heart of Seoul.

During the campaign period, if you order a coffee beverage at Cafe Picnic, it will be served in a Lock&Lock ‘Swing Tumbler.’ Reflecting the trend of consumers increasingly adopting the use of tumblers instead of disposable products as part of recent efforts to reduce carbon emissions, customers can take the tumbler home without returning it by adding an environmental donation of 1,000 won.

Customers who order drinks at the cafe will receive exhibition tickets. The exhibition is a mini exhibition showcasing the brand story and series lineup of Lock&Lock’s representative tumbler line, ‘Metro,’ allowing visitors to appreciate various products of the ‘Metro’ tumbler optimized for the lifestyle of busy urban dwellers. Tickets can also be purchased separately on-site. Customers with tickets will receive a silicone open straw that enables zero waste practice in daily life. There will also be one chance to participate in a lucky draw with prizes including the Metro two-way tumbler, tumbler sterilizer, and picnic mat.

A Lock&Lock official said, “We prepared this campaign at the complex cultural space Picnic to create a place for practicing environmental protection in daily life,” adding, “A mini exhibition where you can check the design philosophy of the Lock&Lock Metro tumbler series, which has recently received a good response from the MZ generation, is also prepared, so we hope for much interest and participation.”

This content was produced with the assistance of AI translation services.