KOTRA Hosts 'Korea Consumer Goods and Services Export Fair'

From the 14th for two days... "Aiming to Expand Digital Exports"

[Asia Economy Reporter Park Sun-mi] KOTRA announced on the 7th that it will hold the 'Korea Consumer Goods and Services Export Fair,' an export consultation meeting for the consumer goods and services sector, for two days starting from the 14th of this month at the InterContinental Seoul COEX Hotel. In this project, competitive products will be discovered together with major global online distribution networks such as Amazon, Tmall Global, Shopee, and Qoo10 Japan.

Since 2019, KOTRA has supported all stages of online export, from entry into global distribution networks to promotion, through the 'Power Seller Development Project' for consumer goods companies. Through this, it has supported 3,266 companies over the past two years, during which non-face-to-face exports have become important due to COVID-19, achieving overseas sales of 480 million dollars.

At this export fair, KOTRA plans to operate a 'Global Distribution Network Hall' together with partner distribution networks to conduct one-on-one entry consultations for Korean consumer goods companies. In addition, it will exhibit representative products of companies that have grown into Korean power sellers within the distribution networks through participation in the Power Seller Development Project, and support market expansion by linking B2B (business-to-business) consultations with buyers.

Meanwhile, at the 'Global Online Distribution Platform Utilization Plan Briefing Session' held on the afternoon of the 14th, each distribution network plans to share the latest industry trends, characteristics of distribution networks, and success cases that help Korean export companies enter the global market, providing various insights.

Jung Woyeong, Head of KOTRA's Innovation Growth Headquarters, said, "Utilizing global online distribution networks is becoming increasingly important to pioneer overseas consumer goods markets," and added, "We will further strengthen cooperation with global online distribution networks to activate consumer goods exports through direct overseas purchases."

This content was produced with the assistance of AI translation services.