Daesang, Cheongjeongwon 'Homings' Main Dish Cumulative Sales Surpass 2 Million Units
[Asia Economy Reporter Koo Eun-mo] Daesang Cheongjeongwon announced on the 7th that its 'Home;ings' main dishes have surpassed 2 million cumulative sales and 15 billion KRW in cumulative revenue. It has been one year since the main dish line was launched in May last year.
The main dish Home Meal Replacement (HMR) is a frozen product that uses rapid freezing technology to significantly extend the shelf life and minimize packaging use, complementing the limitations of existing refrigerated meal kits. It identified consumer needs considering the freshness and shelf life of ingredients as well as the product's eco-friendliness, and early on took the lead in capturing the main dish HMR market.
Based on its successful experience launching the industry's first anju HMR brand 'Yanjuya (夜)', Cheongjeongwon plans to lead the expansion of the main dish HMR market.
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A Daesang official said, "After careful consideration of products that fit the increasing number of people eating at home and the premiumizing HMR market trend, we launched Cheongjeongwon Home;ings main dishes," adding, "We will strive to establish Cheongjeongwon Home;ings as a representative brand loved by consumers through our main dishes."
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