Lotte Mart, Rockfish Product Discount Event... "Meet at Affordable Prices"

Near Samdeok Port in Tongyeong, Gyeongnam, a Lotte Mart product planner and a fish farm owner are examining rockfish.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 7th that it will hold a discount event for rockfish products from the 9th to the 15th.

As a representative product, it will sell assorted flatfish and rockfish sashimi and assorted flatfish and rockfish sushi at reasonable prices. Various rockfish sashimi products can also be found on Lotte Mart Mall within Lotte On. In addition, a variety of dishes using rockfish, such as sashimi rice bowls and soups, will be prepared.

Rockfish, once known as the national sashimi fish, saw a decrease in customer demand due to price increases earlier this year, leading to an increase in surplus stock. In response, Lotte Mart secured rockfish stock priced more than 30% lower than the market price and was able to help Tongyeong fishing households suffering from surplus stock. This stock has been sold since mid-last month as rockfish sashimi and assorted sashimi products including flatfish, rockfish, and salmon, and sales of sashimi products containing rockfish have increased more than threefold compared to the previous year over the past three weeks.

A Lotte Mart official said, “We are pleased to offer rockfish, which lost its title as the national sashimi fish due to price increases since the end of last year, again at an affordable price,” adding, “We will continue to quickly monitor the production areas to provide consumers with affordable seafood and strive to support fishing households facing difficulties in operations and fishing conditions.”

This content was produced with the assistance of AI translation services.