Actor Kim Hyo-jin Narrates KB Financial Group's 'Warning of the Honeybee' Video
KB Financial Group released the video "Warning from the Honeybee" on the 3rd in observance of World Environment Day.
The "Warning from the Honeybee" video is part of KB Financial's "K-Bee Project" aimed at restoring the honeybee ecosystem. Its purpose is to discover activities that require national interest and participation to save honeybees and to develop these into a social movement. Professor Seo Kyung-deok of Sungshin Women's University planned the video, and actress Kim Hyo-jin participated in the narration.
The video depicts the reality where environmental changes threatening the survival of honeybees, such as climate change and pesticide overuse, are also threatening human life. It also features stories of people striving to revive honeybees. The video can be viewed on KB Financial Group's official YouTube channel.
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A KB Financial official stated, "We produced this video to raise awareness of the preciousness of honeybees, humanity's long-time companions and symbiotic partners, and to expand consensus on the importance of restoring the honeybee ecosystem." They added, "We hope KB's efforts will lead to positive influence and that small actions to revive honeybees will spread like wildfire everywhere."
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