KT Alpha Launches Vegetarian Community for 2.5 Million Plant-Based Population

KT Alpha Opens Vegetarian Community for 2.5 Million Vegetarians.

[Asia Economy Reporter Jeon Jinyoung] KT Alpha launched the vegetarian community service ‘Chae:Check-in’ on the 3rd, targeting the domestic vegetarian market of 2.5 million people.

The ‘Chae:Check-in’ service is an abbreviation of vegetarian check-in, meaning ‘entering through vegetarianism.’ This service aims to contribute to the spread of a healthy vegetarian culture by providing a communication platform where vegetarians can easily share vegetarian information and enjoy vegetarianism pleasantly.

This service features bringing vegetarians together to enhance the fun of communication, feel the joy of achievement, and enjoy vegetarianism together. Through an image feed-style community, free sharing and communication of vegetarian-related information are possible. From simple communication such as vegetarians’ daily lives and product reviews to sharing information like vegetarian restaurant locations and vegetarian recipes.

Participation in challenge formats that allow vegetarians to gather and enjoy, such as stamping vegetarian mission badges, verifying vegetarian locations, and Q&A on vegetarian difficulties, is also possible. Starting with small practices, it helps users continue vegetarianism while feeling fun, fulfillment, and a sense of achievement.

KT Alpha is collaborating with the Korean representative of the global vegetarian environmental movement organization ‘Meatless Monday’ to provide not only professional information about vegetarianism but also various vegetarian-related content, and plans to continue cooperation by implementing vegetarian promotion programs with the government, local governments, and school meal organizations in the future.

Additionally, KT Alpha has established a mutual cooperation relationship with Pulmuone, which recently opened a vegan restaurant and has been actively targeting the vegetarian market. They plan to jointly plan and conduct challenge promotions with Pulmuone and create synergy by allowing direct use of Pulmuone’s official online shop within the service.

To commemorate the community opening, various benefit events will also be held. After signing up, the first 10,000 members who post vegetarian-related posts within the community will receive a 2,000 KRW convenience store voucher with a 100% guarantee. In addition, three outstanding community members will be selected to receive an LG StanbyMe.

Jung Ki-ho, CEO of KT Alpha, said, “As vegetarianism is establishing itself as a new food culture in Korea and the market is growing with a rapid increase in vegan food brands, related communities are still in the early stages. We plan to focus on building related infrastructure so that more people can easily and enjoyably access vegetarianism through community-based vegetarian business.”

This content was produced with the assistance of AI translation services.