Daily Recovery Sees 89.8% Increase in Travel and Transportation... Food Delivery Slows Down

Statistics Korea Announces 'April 2022 Online Shopping Trends'

On the afternoon of the 25th of last month, the departure hall of Terminal 1 at Incheon International Airport in Yeongjongdo was bustling with travelers. [Image source=Yonhap News]

[Asia Economy Reporter Kim Jung-wan] In April, as social distancing measures were eased and outdoor activities increased, online shopping transaction amounts in the travel and transportation services and culture and leisure services sectors saw significant growth, while the increase in food delivery service transaction amounts recorded the smallest growth ever.

According to the "April 2022 Online Shopping Trends" released by Statistics Korea on the 2nd, online shopping transaction amounts in April reached 16.4571 trillion KRW, an increase of 1.7561 trillion KRW (11.9%) compared to the same period last year. By product category, home appliances decreased by 0.5%, but services increased by 27.7% and food by 16.8%.

The transaction volume for food services, including delivery food, decreased by 12.2% compared to the previous month, resulting in only a 5.7% increase year-on-year. Although still on the rise, this appears somewhat weakened compared to the sharp surge following the spread of COVID-19.

Among services, travel and transportation services stood out. Transactions in travel and transportation services increased by 89.8% compared to a year ago, reaching 1.3263 trillion KRW. This is the highest monthly transaction amount since January 2020 (1.5345 trillion KRW).

Within the overall online shopping market, the composition ratio by product group was as follows: food and groceries (13.7%, 2.2536 trillion KRW), food services (12.7%, 2.0892 trillion KRW), home appliances, electronics, and telecommunications devices (10.0%, 1.6396 trillion KRW), and clothing (9.9%, 1.6305 trillion KRW).

In April, transaction amounts for comprehensive online malls were 10.7012 trillion KRW, and for specialized malls 5.7558 trillion KRW, showing increases of 7.8% and 20.5% respectively compared to the same month last year.

By operation type, online mall transaction amounts reached 12.5567 trillion KRW, up 12.6% from a year earlier, while combined online and offline mall transactions were 3.9003 trillion KRW, up 9.8% year-on-year.

Products with a majority of mobile transactions included food services (97.8%), e-coupon services (88.6%), pet supplies (84.7%), and children and infant products (82.2%).

This content was produced with the assistance of AI translation services.