LG HelloVision "Buy Agricultural Products from All Over the Country Easily with the Remote Control"

'Jecheol Jangteo TV Mall' Launch
Direct Shipment from Production Site upon Purchase

[Asia Economy Reporter Cha Min-young] Fresh seasonal agricultural and marine products from local farmers and small business owners, who had difficulty advertising on broadcast channels or entering home shopping, are gathered on cable TV.

LG HelloVision announced on the 2nd that it has launched the cable TV interactive commerce service "Seasonal Market TV Mall," where viewers can see and purchase food products from all over the country introduced on local channel commerce broadcasts at a glance. When viewers purchase specialty products using the TV remote control, the products are shipped directly from the production site.

The cable TV industry, following the Ministry of Science and ICT's special exemption for local channel commerce broadcasting service demonstration last year, has established a public-private cooperation system with the government and local governments to serve as a cable TV version of the traditional marketplace Hwagejangteo. LG HelloVision has worked to open sales channels for local producers by planning online festivals with local event committees and selling local specialty products at risk of being discarded through local channel commerce.

This service is an extension of the role as a "local community-based commerce window." Seasonal Market connects producers and consumers 24 hours a day. Viewers can easily use all services such as product search, ordering, payment, and delivery tracking on the Hello TV Seasonal Market page. For customer convenience, payment with a registered card via TV remote control is also available. Starting with 50 products, the number of items handled is expected to increase to about 300 in the future.

The Seasonal Market mobile mall will officially open in early July. The mobile mall will also introduce a review service. The mobile mall, accessible even to non-subscribers of Hello TV, plans to lower the entry barrier for younger generations by providing short commerce videos and various payment methods.

To commemorate the launch of Seasonal Market, local agricultural and marine products such as abalone, semi-dried squid, and sweet potatoes will be sold at discounts of up to 40% for one month. Following that, products that are usually difficult to find at affordable prices, such as Korean beef, cheonggukjang (fermented soybean paste), and duck meat, will be offered at a special price of 9,900 won.

Shim Jung-bo, Head of Commerce Business at LG HelloVision, said, “Through cable TV local channel commerce broadcasting, we have worked to identify and solve problems faced by local small business owners and farmers and fishermen,” adding, “We hope Seasonal Market will serve as a new local community-based commerce window, giving strength to local farms struggling with farming difficulties and providing an opportunity for a fresh leap forward.”

This content was produced with the assistance of AI translation services.