Hanssem Opens 'Design Park NC Daejeon Yuseong Branch'... Largest Directly-Managed Store in Central Region

Hanssem Design Park NC Daejeon Yuseong Branch

[Asia Economy Reporter Donghyun Choi] Hanssem announced on the 2nd that it will open a total home interior store, 'Hanssem Design Park NC Daejeon Yuseong Branch,' at NC Department Store located in Yuseong-gu, Daejeon, where customers can find interior furniture and remodeling products all in one place.

'Hanssem Design Park NC Daejeon Yuseong Branch' is located on the 7th floor of the department store, with a sales area of 3,090㎡ (approximately 935 pyeong), making it the largest directly operated home interior brand store in the central region. The store is divided into a 'Furniture Hall (2,159㎡),' which proposes furniture for spaces such as living rooms, bedrooms, studies, and children's rooms, and a 'Home Remodeling Hall (931㎡),' specializing in remodeling products such as kitchens, bathrooms, windows, flooring, wall materials, and lighting.

Yuseong-gu, where NC Daejeon Yuseong Branch is located, is known as the commercial district with the highest floating population in Daejeon due to the concentration of universities and research institutes. Hanssem has prepared experiential content incorporating digital technology and various exhibition spaces at NC Daejeon Yuseong Branch so that customers of various age groups, from people in their 20s to newlyweds and families, can enjoy.

Kim Yongha, Executive Director of Hanssem Interior Business Division, said, "Hanssem Design Park NC Daejeon Yuseong Branch is the largest home interior store in the central region where furniture and remodeling products meet in one place," adding, "We expect to provide a differentiated home interior shopping experience in Daejeon and the central region through various digital experiential content and exhibition spaces."

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