“100% Plant-Based Vegan Beverage” CJ CheilJedang Launches 'Ultive PlantU'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 2nd that it has launched a 100% plant-based beverage called 'Altive Plantyu.'

This product is a plant-based high-protein, high-calcium drink that can be consumed as a milk substitute. It was discovered through CJ CheilJedang's in-house food venture program 'INNO 100,' turning innovative ideas from MZ generation (Millennials + Generation Z) employees into an actual business.

Altive Plantyu is a high-protein, high-calcium plant-based beverage that blends brown rice and pea protein using CJ CheilJedang's proprietary blending technology, containing eight essential amino acids similar to those in milk protein. The plant-based protein content is 1.5 times higher than regular milk (9g per 200ml), and the calcium content is 1.7 times higher (374mg per 200ml). It uses eco-friendly packaging, Tetra Pak, and has a shelf life of 7 months at room temperature due to aseptic filling. It has also obtained the European vegan certification, V-label.

Altive Plantyu can be found at the 'Plant Universe' pop-up store in Yeonnam-dong, Seoul, until the 12th. It is also available for purchase through Olive Young's online mall, with a promotion offering up to 29% discount from the 2nd to the 8th. A CJ CheilJedang official stated, “Starting with Altive Plantyu, we plan to expand the ‘Altive’ brand portfolio by replacing various animal-based dairy products in the market with diverse plant-based products.”

This content was produced with the assistance of AI translation services.