"MFDS-Approved Converged Health Functional Food" hy Launches 'Haruyachae Vital Eye Health'

[Asia Economy Reporter Eunmo Koo] hy announced on the 2nd that it will launch the converged health functional food ‘Haruyachae Vital Eye Health’ (Haruyachae Eye Health).

Haruyachae Eye Health is hy’s second converged health functional food. Earlier in February, hy introduced a similar type of converged health functional food called 'Probiotics with Salad.' The concept of sprinkling probiotics and zinc like toppings on salad gained popularity, and sales increased nearly sixfold compared to the launch period. hy plans to expand the converged health functional food category with premium products focused on functionalities such as body fat reduction in the future.

The new product contains liquid fruit and vegetable juice and capsules that help eye health in one bottle. The dual formulation includes 'marigold flower extract (lutein)' and 'beta-carotene' in the cap. Lutein helps maintain the density of macular pigment, which can decrease due to aging, and beta-carotene aids in vision protection. Both meet the daily intake recommendations set by the Ministry of Food and Drug Safety.

The liquid contains 13 types of fruits and vegetables, including bilberry, which is rich in anthocyanins. To support the nutritional balance of modern people, it also includes four vitamins (△Vitamin A △Vitamin B1 △Vitamin C △Vitamin E) adjusted to the daily recommended intake.

Kim Ilgon, head of hy’s Dairy CM Team, said, “The new product was developed so that modern people, whose eyes easily get tired from prolonged use of digital devices, can conveniently take care of their eye health and nutrition daily.” He added, “We will continue to introduce products that satisfy both functionality and convenience through ongoing research and development.”

This content was produced with the assistance of AI translation services.