“Stay at Lotte Hotel and Help Firefighters” Lotte Hotel Seoul Launches Value Consumption Package

Lotte Hotel's annual value consumption project.

[Asia Economy Reporter Jeon Jinyoung] Lotte Hotel Seoul announced on the 17th that it will launch the ‘Share Your Love: Dear Heroes’ package.

Share Your Love is a product designed to support firefighters who quietly work hard for the community. It is linked to ESG (Environmental, Social, and Governance) management to enable value consumption that can have a positive social impact simply through purchasing activities.

When staying with the package, guests will receive one upcycled firefighter suit eco bag in collaboration with the social enterprise 119 Leo. 119 Leo is a brand gaining attention for upcycling firefighting equipment past its durability period. Inspired by the fact that firefighter suits and hoses are made from aramid, a lightweight and strong material, they mainly manufacture bags and accessories. The eco bag offered exclusively through this package at Lotte Hotel Seoul is a waterproof eco bag that doubles as a wine carrier, making it both eco-friendly and highly practical.

As a special benefit, guests can enjoy a hotel stay for a full 24 hours starting from check-in time, allowing for a fully packed day of relaxation. Reservations are available until July 31, and the package price starts from 300,000 KRW. A portion of the proceeds from the package sales will be donated as a fund for firefighters.

A Lotte Hotel official stated, “We plan to continuously introduce impact commerce that can bring positive changes to society through consumption,” adding, “We will actively engage in ESG management that allows consumers to share warmth with the world through Lotte Hotel as a medium.”

This content was produced with the assistance of AI translation services.