Hwasun-gun Promotes 'Live Commerce Marketing Support Project'

Published 31 May.2022 15:21(KST)

[Hwasun=Asia Economy Honam Reporting Headquarters Reporter Kim Ji-woon] Jeonnam Hwasun-gun announced on the 31st that it will promote agricultural specialty products and revitalize online sales through live commerce marketing that aligns with the latest consumer trends by implementing the ‘Live Commerce Marketing Support Project.’

Live commerce is an online channel that introduces products and communicates with consumers through real-time video streaming, similar to TV home shopping, to showcase and sell products.

The county plans to select eight farms (businesses) wishing to sell agricultural specialty products through live commerce and support their online sales.

Farms (businesses) wishing to participate can apply for live commerce participation at the Eup/Myeon Administrative Welfare Center Industry Team by the 3rd of next month.

Any agricultural specialty product farm (business) within Hwasun can participate, with support available for eight farms (businesses) totaling 27 million KRW.

Selected participants will receive full support for the costs required to produce live commerce broadcasts, amounting to 3,375,000 KRW per farm (business).

In the future, real-time online sales will also be conducted through the Naver Shopping Live channel.

A county official said, “We hope this project will help farms struggling due to the prolonged COVID-19 pandemic to pioneer distribution channels,” adding, “We will continue to promote various distribution projects to boost sales of excellent agricultural specialty products.”