Mobile Banking Expands to Travel Services... BNK Busan Bank Signs Platform Partnership Agreement with Hana Tour

Busan Bank Links Travel Content to 'Life' Service

BNK Busan Bank has signed a business agreement with Hana Tour to promote a mobile banking linkage project.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] BNK Busan Bank is introducing travel content into its mobile banking service and operating related businesses.

BNK Busan Bank announced on the 31st that it signed a "Business Agreement for Promoting Non-face-to-face Partnership Projects to Strengthen Platform Competitiveness" with Hana Tour, the largest travel agency in Korea, at its headquarters on the 30th.

Through this agreement, they will carry out cooperative projects including ▲operation of linked services between Busan Bank's mobile banking 'Life' service and Hana Tour's 'Co-brand' service ▲activation of non-face-to-face partnership marketing ▲discovery of new business creation models for partnership projects ▲and other joint marketing promotions.

With the 'Co-brand' service to be added to Busan Bank's mobile banking 'Life', customers will be able to not only browse Hana Tour's travel products but also make reservations and payments, along with receiving various additional benefits.

Jung Young-jun, Head of Customer Support Group at Busan Bank, said, "We signed a business agreement with Hana Tour, the largest travel agency in Korea, to meet customers' travel demands in line with the COVID-19 endemic," and added, "We will provide diverse content through the mobile banking 'Life' service."

Busan Bank is providing various content such as culture and performances, baseball, flower delivery, mini insurance services, and gift trucks to customers through the 'Life' service, a lifestyle financial platform of its mobile banking.

This content was produced with the assistance of AI translation services.