GC Green Cross Wellbeing, Functional Ingredient Business Expands into Japan
[Asia Economy Reporter Lee Gwan-joo] GC Green Cross Wellbeing announced on the 31st that it has signed a strategic business agreement with Japan's Healthy Navi.
This agreement was made to strengthen the cooperative relationship for the purpose of entering the Japanese market with GC Green Cross Wellbeing's functional natural ingredient, ‘Indongdeonggul Flower Bud Extract (Green Cera-F)’. This is the first time GC Green Cross Wellbeing's functional ingredient has entered an overseas market.
Han Hye-jung, Head of Business Development at GC Green Cross Wellbeing, said, “Healthy Navi recently participated in the ‘International Food Ingredients & Additives Exhibition (IFIA) Japan’ and actively promoted Green Cera-F,” adding, “We plan to actively pursue the overseas expansion of our functional ingredients in the future.”
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Indongdeonggul Flower Bud Extract has been recognized by the Ministry of Food and Drug Safety for its functionality in protecting the gastric mucosa and helping stomach health. Non-clinical trials confirmed its potential benefits for stomach health, including antioxidant, anti-inflammatory effects, protection of the gastric mucosa, and increased gastric mucus secretion.
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