Kakao Together Value Donates 1,000 KRW for Each Carbon Reduction Participation... Launch of 'Everyone's Action'

[Asia Economy Reporter Seungjin Lee] Kakao will donate 1,000 won each time users certify their eco-friendly actions as part of its green ESG (Environmental, Social, and Governance) project.

Kakao's social contribution platform, ‘Kakao Together Value (Kakao Gatgachi Gachi)’, announced on the 31st that it will newly launch the action participation project ‘Everyone's Action (Moduui Haengdong)’, which allows people to join in solving social issues through small everyday actions.

Everyone's Action is a project designed with the idea that individual small actions can collectively change society. Users voluntarily participate by sharing campaign information from the project or by performing and certifying related actions to support the campaign together with others.

The first campaign theme of Everyone's Action is ‘Green Digital’. On June 5, Environment Day, three campaign speakers will propose behavioral missions on how to participate in carbon reduction. This is part of implementing the climate crisis response principle ‘Active Green Initiative’, declared in April as part of strengthening ESG management.

Kakao developer Pearl suggests everyday actions to reduce carbon through the campaign ‘Lighten Your Mail, Lighten the Earth’ by shortening the deletion period of spam mailboxes and trash bins. Actor Cha Hak-yeon encourages participation in ‘Green Digital Life Thinking of the Environment’, where users can protect the environment by setting dark mode on digital devices like smartphones, lowering screen brightness, and unplugging unused electrical cords. Environmental activist Kim Jung-won recommends ‘Smart Mobile Receipts and Bills’ to join eco-friendly actions by applying for receipts and bills via mobile instead of paper.

To participate in the Everyone's Action project, users can upload photos certifying the above actions on the Kakao Together Value website. Kakao will accumulate a donation of 1,000 won for each certification, and the donations will be used to create the ‘Everyone's Action Forest (tentative name)’ in cooperation with environmental organizations. When a user certifies 10 times, Kakao will donate a total of 10,000 won to plant one tree. Users who participate in all three behavioral missions of this campaign will also be eligible for eco-friendly rewards such as electric bicycles and upcycled bags through a lottery after the campaign ends.

Kakao Together Value plans to continuously carry out projects by selecting new and diverse themes every month, such as supporting Korea, zero waste, and mobility accessibility.

Yuk Sim-na, head of Kakao's ESG Business Office, said, “Everyone's Action is a meaningful project operated based on users' proactive and voluntary participation and a new attempt by Kakao Together Value to lead social change together. In line with Kakao's ESG direction to contribute to social sustainability, we ask for active participation from users.”

This content was produced with the assistance of AI translation services.