SK Stoa Hosts Helen Karen Queen Contest... Selecting General Public Models

SK Stoa is holding a Queen Contest to select a general public model for its fashion private brand (PB) Helen Karen.

[Asia Economy Reporter Lim Chun-han] SK Stoa announced on the 31st that it will hold a Queen Contest to select general public models for its fashion private brand (PB) Helen Karen.

This event targets general customers rather than professional models, allowing women in their 40s to 60s, the main customer base of TV shopping, to participate directly. Applications can be submitted from the 1st to the 30th of next month, and any woman in her 40s to 60s who is familiar with Helen Karen and operates a personal social networking service (SNS) can participate. The first round of screening will be conducted based on the submitted documents, and those who pass will have video or phone meetings.

The selected models will be active from August 1st to November 30th. During this period, they will receive model training at various classes conducted by SK Stoa, as well as styling and speech makeover experiences. Additionally, as Helen Karen Queen models, they will participate in mobile live commerce broadcasts and engage in activities that help build the Helen Karen brand image, such as monthly product trials and writing review content. Benefits include a monthly activity fee and receiving key Helen Karen products once a month.

An SK Stoa official said, “This event was planned to more effectively promote our representative PB Helen Karen to customers,” adding, “Since the models are customers themselves, we will conduct more active activities to secure many loyal customers.”

This content was produced with the assistance of AI translation services.