U+ Idleulgara, Expanding Areas with Offline Play Education
On the 27th at Jjaegak Island in Jamsil, Seoul, Park Jong-wook, Executive Director of LG Uplus (first from the right in the back row), Kim Hee-jung, CEO of Jjaegak Crocodile (second from the right in the back row), Moon Hyun-il, Head of Idlenara Business at LG Uplus (third from the right in the back row), and Yu Ji-yeon, Director of Jjaegak Crocodile (first from the left in the front row) are engaging in play education with children.
View original image[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 30th that it will expand the content of its media platform exclusively for infants and children, ‘U+ Aideulnara’, into offline play education. The strategy is to innovate the experience of kids service users by extending the Uplus (U+) Aideulnara service offline as well.
To provide offline services based on U+ Aideulnara, LG Uplus partnered with the child care learning platform company ‘Jjaegak Ag-eo’. On the 27th, the two companies signed a business partnership at Jjaegak Island in Jamsil, Seoul, agreeing to jointly develop offline play education linked with U+ Aideulnara.
Jjaegak Ag-eo operates services such as ‘home care service’, where teachers visit homes to play with children, and ‘Jjaegak Island·Kids Center’, a kids cafe-type facility where care teachers stay on-site to conduct play classes. LG Uplus and Jjaegak Ag-eo plan to create synergy by combining the content competitiveness of U+ Aideulnara with offline child care capabilities.
Specifically, the two companies plan to introduce play education centered on U+ Aideulnara content into Jjaegak Island and Kids Centers, offline child care spaces operated by Jjaegak Ag-eo.
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The two companies will launch educational programs linked with U+ Aideulnara as early as the second half of this year. Starting with Jjaegak Island in Seoul and Gyeonggi Province, they plan to gradually expand the spaces providing educational programs. In particular, LG Uplus will strengthen collaboration by making an equity investment worth approximately 5 billion KRW in Jjaegak Ag-eo.
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