"Chungcheong Area Expansion" Shinsegae Food No Brand Burger Opens Daejeon City Hall Branch

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 30th that it has opened the first No Brand Burger store in the Chungcheong region, Daejeon City Hall branch, located in Dunsan-dong, Seo-gu, Daejeon, with a size of 226㎡ (68 pyeong) and 75 seats.

The Daejeon City Hall branch is the first store to apply the newly developed "No Brand Burger 2.0" design under the concept of "NBB New Wave," featuring No Brand Burger's free and stylish interior. Unlike previous stores that used the brand logo and yellow and black colors, "No Brand Burger 2.0" applies various colors to interior elements, creating a pop art feel.

To commemorate the opening of the No Brand Burger Daejeon City Hall branch, Shinsegae Food is offering a 1+1 coupon for three popular signature menu items (NBB Signature, Megabyte, NBB Chicken Nuggets) to customers who purchase burger menu items at the Daejeon City Hall branch on a first-come, first-served basis.

Shinsegae Food plans to use the opening of the No Brand Burger Daejeon City Hall branch as a stepping stone to actively open franchise stores in the Chungcheong region and expand the total number of stores to around 220 by the end of the year.

A Shinsegae Food official said, "As the first No Brand Burger store in the Chungcheong region, we added new elements such as new signage and interior design to bring freshness. We will provide customers with the fun of visiting the store and a unique brand experience, while actively promoting No Brand Burger to customers in the Chungcheong region."

This content was produced with the assistance of AI translation services.