11st, Summer Peak Season with Live Broadcast of Terrace Limited Edition Goods Including 'Somaek Tower'
11st, Live Broadcast Unveiling 'Terra Limited Edition Goods' for the First Time to Celebrate the Summer Peak Season.
View original image[Asia Economy Reporter Jeon Jinyoung] 11st announced that it will unveil HiteJinro's 'Terra Limited Edition Goods' for the first time through a live broadcast.
According to 11st on the 30th, the broadcast held through the 11st live broadcast 'LIVE11' at 9 PM will feature popular comedian Kim Yongmyeong and YouTuber Lallal, who will reveal a total of five types of goods, one every 10 minutes. This includes exclusive first releases on 11st such as the Geumpuneo and Terra Tower.
The goods sold through the broadcast include the recently highly sought-after spoon-shaped bottle opener 'Spooner (spoon + opener)' with personalized engraving called 'Green Spooner' (15,000 KRW), the plated '18K Geumpuneo' (45,000 KRW), the 'Terra Tower' (99,000 KRW) which can make perfect somaek with a powerful tornado, the 'Camping Lamp Speaker' (59,000 KRW) combining a lamp and Bluetooth speaker essential for camping, and the popular HiteJinro goods 'Dukkeobi Spooner Holder' (9,000 KRW) for storing Spooners.
The Spooner offers an engraving service to inscribe your own phrase, and the Geumpuneo also comes with packaging service. The Terra Tower is a somaek maker useful for group drinking occasions; when you press the button, it spins up to 1800 RPM for 25 seconds creating a tornado to deliver somaek made in the optimal ratio. The Camping Lamp Speaker is designed by applying the Terra bottle shape to the lamp.
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11st and HiteJinro have been steadily collaborating for years to present limited edition goods promotions that enhance the fun of drinking occasions. This event targets 'fun consumers' who seek enjoyment in the consumption process. Each time exclusive goods such as the 'Dubangul Glass' and 'Dukkeobi Figure' were released, they confirmed the enthusiastic response of the MZ generation (Millennials + Generation Z) with sellouts within 30 seconds.
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