In Early Summer Weather... Lotte Hi-Mart's Hi-Made Cooling Appliances Gain Popularity
Customers are browsing Hi-Made cooling appliances at the Lotte Hi-Mart Daechi branch.
View original image[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 27th that its private brand (PB) Hi-Made cooling appliances have been gaining great popularity as early summer weather continues.
According to Lotte Hi-Mart, sales of Hi-Made air conditioners from the 1st to the 25th of this month increased by about 70% compared to the same period last year. During the same period, circulators and fans grew by approximately 260% and 85%, respectively.
Lotte Hi-Mart is strengthening the Hi-Made brand by expanding product categories and holding discount events. From the 10th to the 20th of next month, a 'Hi-Made Week' event will be held at over 420 stores nationwide and on the online shopping mall.
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A Lotte Hi-Mart official said, "As summer weather approaching 30 degrees Celsius continues, the number of consumers purchasing cooling appliances in advance is rapidly increasing," adding, "With consumer trends seeking cost-effectiveness and emotional satisfaction, the number of consumers looking for Hi-Made products that consider reasonable prices and design is steadily growing."
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