Primera Unveils Limited Edition Collaboration with Helinox

[Asia Economy Reporter Moon Hyewon] Amorepacific's Primera announced on the 27th that it will release a limited edition in collaboration with outdoor brand Helinox.

The limited edition was planned under the theme 'Chilling Anywhere.' It consists of Primera's best-selling products that are good for caring for skin irritated during outdoor activities such as camping or picnics. The 'Alpine Berry Watery Cream' and 'Alpine Berry Watery Soothing Gel Cream' have been newly designed and released in tube-type containers for improved portability. Primera enhanced sustainability by recycling leftover materials used in Helinox's outdoor line for the new design.

In particular, attention is drawn to the release of the 'Field Beauty Carrier,' a portable package applying Helinox's high-strength, ultra-light aluminum frame. The package includes three full-sized products: 'Organience Watery Essence Mist Type,' 'Alpine Berry Watery Soothing Gel Cream,' and 'Skin Relief Waterproof Sunblock SPF 50+/PA+++,' along with two samples: 'Cleanser' and 'Sanitizer.' Inside the carrier, there is also a mirror and partition, allowing convenient skincare even during outdoor activities.

Helinox's signature items, the 'Sunset Chair' and 'Table Hardtop,' can also be found together. These items feature the 'Greenery Beige' color, which has not been seen in previous Helinox products, increasing their collectible value.

The Primera X Helinox limited edition will be sold in limited quantities on a first-come, first-served basis starting at 11 a.m. on the 7th of next month through Amore Mall, Helinox's official website, and offline stores.

This content was produced with the assistance of AI translation services.