Ottogi Targets Frozen Pizza Market with 'Hwadeok Style Pizza' [The World of Convenience Foods]

Two types of Ottogi's 'Hwadeokstyle Pizza'.

[Asia Economy Reporter Song Seung-yoon] Ottogi's new product, the ‘Hwadeokstyle Pizza’ series, consists of two types of frozen pizzas baked in a direct-fire oven to preserve the chewy texture of the dough, characterized by the unique smoky flavor and deep taste of a stone oven. In particular, the ‘air bubbles’ formed when well-fermented dough is baked at high temperatures enhance the savory flavor of the pizza.

Since entering the domestic frozen pizza market in 2016, Ottogi has continuously expanded its pizza product lineup with offerings such as ‘Spoonable Cup Pizza,’ ‘Square Pizza,’ ‘UNO Pizza,’ and ‘Crust Pizza.’

The Hwadeokstyle Pizza series includes two types: ‘Peperoni Diavola Pizza’ and ‘Truffle Mushroom Pizza.’ The Peperoni Diavola Pizza is made with savory mozzarella cheese and plenty of salty peperoni. The Truffle Mushroom Pizza features mozzarella cheese combined with button mushrooms and king oyster mushrooms to create a rich texture. The smooth mushroom sauce with a strong truffle flavor blends harmoniously to provide a luxurious taste. Using household cooking tools such as air fryers, microwaves, or ovens, you can complete a professional-level pizza without a stone oven, and it can be enjoyed with olive oil or Tabasco sauce according to personal preference.

With the launch of the Hwadeokstyle Pizza, Ottogi plans to expand the market by upgrading the menu and quality, moving beyond the existing market focus on differentiating toppings or dough.

This content was produced with the assistance of AI translation services.