[2022 Apartment Brand Awards] 'IPARK' Applies Numerous Specialized Services Including Water Purifier Rental, Laundry, and Moving

Complex Residential Sector - HDC Hyundai Development Company

HDC Hyundai Development Company is supplying the public-supported private rental housing complex ‘Gocheok I-Park’ through the development of the site at 100-7 Gocheok-dong, Guro-gu, Seoul, featuring a wide range of the latest specialized residential services. HDC Hyundai Development Company received the Grand Prize in the complex residential sector, highly praised for providing an innovative residential environment that enhances the intrinsic value of homes while reflecting current trends.

Gocheok I-Park consists of a mixed-use complex with six buildings up to 45 floors above ground and an apartment complex with five buildings up to 35 floors above ground. This large-scale residential facility with 2,205 households is part of a major complex development project that also includes an administrative town (planned) housing the Gocheok-dong Community Center and Guro Tax Office, as well as parks and a shopping mall (planned). It is expected to become a landmark complex representing the southwestern region of Seoul in the future.

As a public-supported private rental apartment, various specialized services are provided to reduce housing burdens while enhancing the quality of life. Concierge services such as kitchen range hood cleaning, mattress sterilization, and rental of home appliances and water purifiers, as well as various lifestyle convenience services like laundry and moving assistance, are available within the complex.

Among the lifestyle infrastructure facilities within the complex, ‘The Grow’ stands out, embodying the meaning of ‘a space where nature and local residents grow together toward a better life.’ Spanning four floors from basement level 2 to second floor, covering a total area of 120,000㎡, it will house over 80 stores including fashion, food and beverage, lifestyle, and education.

Aerial View of Gocheok I'Park

Costco will be located in the basement, while the first and second floors will feature well-known domestic and international SPA (Specialty store retailer of Private label Apparel) fashion brands and global food and beverage (F&B) brands such as Starbucks and Outback Steakhouse. ‘The Grow’ is a regionally customized mixed commercial space introduced by I-Park Mall, planned to offer a shopping environment tailored to the lifestyles of residents and local community members under the theme of ‘nature in the city, a healing space.’

Residents are guaranteed rental for eight years without worrying about moving, and upon renewal after two years of occupancy, rent increases are limited to within 5%, reducing housing cost burdens. Notably, the general subscription rent is set at 95% or less of the nearby market price, and special supply subscriptions (for youth, newlyweds, and seniors) are set at 85% or less, offering reasonable initial rents. Any household member without home ownership can apply regardless of restrictions on re-winning subscriptions or whether they have a subscription savings account.

This content was produced with the assistance of AI translation services.