After 'Outdoor Mask Removal'... Market Kurly Sees Surge in Wine, Camping, and Sun Care Purchases

Mask, Home Baking, and Desserts Decrease
Sales of Basic Food Groups Remain Unchanged

Market Kurly announced on the 26th that following the lifting of the outdoor mask mandate on the 2nd, consumption of products suitable for outdoor activities such as wine, camping, and sun care surged.

Comparing product sales 20 days before and after May 2, Market Kurly reported that wine, which has become an essential item for gatherings, showed the highest growth rate at 64%, followed by camping and sports equipment (51%), sun care products (42%), and carriers (travel bags, 34%).

On the other hand, mask sales decreased by 69%, and sales of home baking and desserts for indoor gatherings and staying at home also dropped by 10-20%. Meal kits also showed a slight decline.

There was no change in the consumption of basic fresh food items for daily meals. The company stated, "The top 5 products sold on Market Kurly remained the same before and after May 2," adding, "Only the rankings of salad and tofu switched between 2nd and 3rd place."

According to a survey conducted by the global management consulting group McKinsey at the end of last year targeting North American consumers, 55% responded "yes" to whether they would continue online grocery shopping in the endemic (periodic infectious disease outbreak) situation of 2022, and 25% said they would "use it even more." Market Kurly said, "Considering that the online market in our country is much more active than in North America, the growth potential of the domestic online food market is even greater."

This content was produced with the assistance of AI translation services.