Musinsa, "This Summer, Graphic T-Shirts and Nylon Short Pants Are the Trend"

[Asia Economy Reporter Eunmo Koo] Musinsa revealed summer fashion trends and keywords on the 26th based on store ranking data.

According to this month's Musinsa store ranking, in the tops category, short-sleeve T-shirts featuring distinctive graphics and classic mood collar shirts occupied the top ranks. The casual brand "Travel," which presented a gore-core look this season, ranked 5th with its short-sleeve T-shirts, and the brand "Lafudgestore," known for its simple and practical style, maintained a high ranking with its Cityboy Big Over Oxford shirt following last month.

This summer is expected to have higher temperatures than usual, and functional products made of cooling materials are also gaining popularity. The number one spot in the tops category ranking was taken by the casual brand "Covernat" with its Essential Cool Cotton T-shirt, and the casual brand "Yale" also ranked high with its Cool Cotton T-shirt.

Transaction amounts for summer fashion items suitable for hot weather also increased. Based on the first and second weeks of May, shorts and short-sleeve/sleeveless T-shirts all recorded higher transaction amounts compared to the same period last month. In particular, the transaction amount for shorts more than doubled, and the transaction amount for sleeveless T-shirts increased by 57% during the same period.

Musinsa selected ▲Graphic T-shirts ▲Nylon Shorts ▲Training Shorts as this season's trend keywords through the "Summer Preview" event. In fact, "Mardi Mercredi"'s flower graphic T-shirt ranked 6th in the tops ranking on the Musinsa store, and the streetwear brand "Codegraphy"'s Crispy Nylon Shorts ranked 2nd in the shorts ranking, receiving positive responses.

Musinsa editor Haeri Choi explained, "Graphic T-shirts utilizing artwork or lettering are great items to express one's own taste and personality," adding, "If you use T-shirts with unique graphics or logos and lightweight shorts, you can complete a comfortable yet stylish summer season look."

This content was produced with the assistance of AI translation services.