Dunamu Plants 10,000 Trees in Wildfire-Affected Areas

[Photo by Dunamu]

[Asia Economy Reporter Lee Jung-yoon] Dunamu, the operator of the domestic cryptocurrency exchange Upbit, announced on the 25th that it has planted 10,260 trees in the wildfire-affected areas of Gyeongbuk in collaboration with the Korea Forest Service. This is a continuation of the "My Tree Ownership" campaign conducted with Second Forest last March.

The Second Forest campaign is a forest restoration support project utilizing Dunamu's metaverse (extended virtual world) platform, 2ndblock. From March 21 to 25, for every one virtual tree planted, two real trees were planted in the wildfire-damaged Gyeongbuk region. The campaign, which started with a goal of 5,000 participants over five days, saw a total participation of approximately 28,000 people.

After the campaign ended, Dunamu coordinated with the Korea Forest Service to plant 10,260 trees in the Gyeongbuk area over two months until May. The planting work was systematically carried out considering carbon absorption and the local vegetation. In the future, a plaque engraved with the names of campaign participants will also be installed near the Gyeongbuk Fire Academy located in Andong.

Song Chi-hyung, Chairman of Dunamu, said, "The Second Forest campaign was a meaningful activity that went beyond supporting the restoration of wildfire-affected areas, contributing to expanding sales channels for forestry workers nationwide and spreading the value of low-carbon eco-friendliness throughout our society. Going forward, we will continue to leverage Dunamu's technology and resources to contribute to the environment and society and carry out various ESG (Environmental, Social, and Governance) projects that many people can participate in."

In addition, Dunamu plans to donate approximately 6,000 more trees to create forests of hope across the country. During the Second Forest campaign in March, 997 unused GrooCon coupons and virtual trees planted by 937 participants at the 15th World Forestry Congress booth event will be planted to create healing spaces in urban areas and actively contribute to carbon neutrality. GrooCon is a seedling exchange coupon usable at tree markets nationwide, which was provided to 5,000 participants of the Second Forest campaign to commemorate the 77th Arbor Day and enable tree planting.

This content was produced with the assistance of AI translation services.