Seven Eleven Starts Selling Tokki Soju... "First Offline Convenience Store Sale"

Rabbit Soju sold at 7-Eleven.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 24th that it will be the first convenience store offline to sell 'Tokki Soju'.

Tokki Soju was first made in a brewery in New York after Brandon Hill, inspired by a traditional Korean brewery, returned to the U.S. in 2011. The product gained popularity mainly in upscale Korean restaurants in New York and is currently sold in over 100 restaurants in New York.

The newly released products are Tokki Soju White and Tokki Soju Black. They are characterized by fermenting traditional liquor brewed with 100% glutinous rice and then distilling it for commercialization. There are no sweeteners or additives, allowing a clean and savory rice aroma.

Tokki Soju White has an alcohol content of 23 degrees, featuring a light vanilla scent with a subtle herbal aroma. Tokki Soju Black has 40 degrees alcohol content and offers a complex experience of the glutinous rice flavor base combined with sweet fruit flavors.

A Seven Eleven official said, “Recently, the premium traditional liquor market has expanded, and various types of liquor and unique cocktail recipes are gaining popularity through social networking services (SNS). We will continue to strive to introduce diverse alcoholic beverages.”

This content was produced with the assistance of AI translation services.