‘Tourism City Mokpo of the Republic of Korea’ Kicks Off Efforts to Attract Foreign Tourists

Invitation of Overseas Travel Agencies and Foreign SNS Reporters in Collaboration with Korea Tourism Organization

[Asia Economy Honam Reporting Headquarters Reporter Jeong Seunghyun] Mokpo City, Jeollanam-do, has officially started efforts to attract overseas tourists as international travel, which had been stagnant due to COVID-19, resumes.

Due to the global spread of COVID-19 restricting overseas travel, the city has focused on promoting Mokpo's charm not only domestically but worldwide by utilizing various media OTT channels such as Apple TV and Netflix, including the Korea Tourism Organization’s linked global promotional video "Feel the Rhythm of Korea."

However, as we enter the post-COVID era, the city has concentrated on attracting foreign travelers by hosting familiarization tours from the 20th to the 22nd, inviting local travel agency representatives from Singapore and foreign SNS reporters from Gumi-Oceania residing in Korea.

This familiarization tour was promoted in cooperation with the Korea Tourism Organization to expand Korean tourism content and raise awareness in preparation for the resumption of the Singapore-Muan International Airport route and the increasing demand for travel to Korea amid the spreading atmosphere of daily life recovery in the post-COVID era.

Participants of the familiarization tour experienced new tourist resources such as the Dancing Sea Fountain and the ‘Mokpo Gourmet Culture Gallery Haegwan1897,’ which is set to open in June after being transformed into a complex cultural space, and exchanged opinions on developing region-specific tourism products tailored to foreign perspectives.

Going forward, the city plans to actively promote various tourism products worldwide through overseas media and SNS, including the ‘2022 Saengsaeng Cultural Festival’ held every Saturday in the modern historical cultural space, the ‘2022 Mokpo Marine W Show’ held every Friday and Saturday from June, the ‘Mokpo Music Play’ at the end of September, the ‘Mokpo Autumn Festival,’ and the ‘Mokpo Port Festival’ in October.

A city official stated, “Singapore and Gumi-Oceania are promising potential markets, and we expect this familiarization tour to lay the foundation for attracting overseas tourists. Although the tourism industry slowed due to COVID-19, we will develop diverse content to satisfy not only domestic tourists but also overseas visitors and strive to grow into a global cultural tourism city.”

This content was produced with the assistance of AI translation services.