K Shopping, Simultaneous TV and Live Broadcast... "Detailed Product Information and Free Communication"

K Shopping will broadcast Seoul Award products, which are excellent products from domestic small and medium-sized enterprises, simultaneously on TV channels and mobile TV applications (apps) through live streaming on the 23rd.

[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 23rd that it will broadcast Seoul Award products, which are excellent domestic small and medium-sized enterprise products selected by the Seoul Business Agency, simultaneously on TV channels and mobile-TV applications (apps).

This broadcast is designed to allow customers to experience products more effectively by providing detailed product information through various footage in recorded broadcasts and simultaneously offering the advantages of live commerce that enables free communication and a sense of being on-site.

If customers watching K Shopping TV broadcasts have questions about products, they can receive immediate feedback by chatting in real-time with shopping hosts through broadcasts conducted simultaneously live on the K Shopping mobile app and TV app. Events such as surprise quizzes related to broadcast products and reward points given upon purchase certification are also held, allowing customers to enjoy both fun and benefits.

A K Shopping official said, “Through simultaneous broadcasting of TV and mobile live commerce, we will expand product distribution channels and enhance customer value through real-time two-way communication. We will continue to strive to increase customer satisfaction and promote mutual growth with small and medium-sized enterprises by discovering excellent quality products at reasonable prices and supporting distribution channels.”

This content was produced with the assistance of AI translation services.