KT recruits 88 children for A-match 'Player Escort' program

In 2019, player escort children selected by KT are entering the field holding hands with soccer players.

[Asia Economy Reporter Lim Hye-seon] KT announced on the 20th that it will recruit 88 children to serve as 'Player Escorts' who will participate in the friendly match of the national soccer team commemorating the 20th anniversary of the 2002 World Cup (hereinafter A-match).

Player Escorts are children who enter the stadium holding hands with the players side by side. As a sponsor of the Korea Football Association, KT has been in charge of selecting Player Escort children for the A-match in 2022, following 2019, together with 'Kidsland,' a specialized service for children on Olleh tv.

The selection of Player Escorts is open to all KT customers with children aged between 6 and 10 years old. KT planned this event to provide an experience that will be remembered for a long time by both the participating children and their families.

Applications for Player Escorts with Olleh tv Kidsland can be submitted through the event page on the KT website (kt.com) from 10 a.m. on the 20th until 6 p.m. on the 26th. KT will contact the winners individually after the 27th and provide various gifts such as uniforms and match tickets.

KT will also operate a Y Zone at the stadium together with its brand for people in their 20s, 'Y.' On the Y Zone stage, singer Transfixion, famous for songs like 'For Victory,' will perform historic World Cup cheering songs along with cheerleaders. Additionally, Y Shooting Zone and Y Photo Zone will be operated, and generous prizes such as Y goods will be given to participating customers.

Meanwhile, KT's IPTV service exclusively for infants and toddlers, Olleh tv Kidsland, holds over 70,000 kids' content titles. Since its launch in May 2018, Kidsland has recorded 6 million cumulative users in 3 years and 6 months and has won the 'Korea Brand Hall of Fame' in the kids' content category for four consecutive years.

This content was produced with the assistance of AI translation services.