Coway Launches Customer-Customized Bed Frame 'My Frame'

[Asia Economy Reporter Donghyun Choi] Coway, a home appliance rental company, announced on the 20th the launch of the bed frame 'Coway My Frame,' which allows customers to style their own personalized bed.

Coway My Frame is a modular bed frame that lets customers combine height, material, color, and style as they wish to create their own customized bed. This product allows free selection of the bed frame design, including the headboard, sideboard, and bed height, enabling customers to create a bed that perfectly matches their taste and lifestyle. Customers can customize from 2 types of headboards (flat type and volume type), 3 types of sideboards (basic type, slim type, and comfort type), and 2 types of bed heights (basic type and low type).

Colors can be chosen according to preference. The headboard is available in 3 colors, and the sideboard in 2 colors. The headboard comes in ▲Oatmeal Beige ▲Charcoal Gray ▲Mocha Brown. The sideboard is available in ▲Oatmeal Beige ▲Charcoal Gray, adding a more sophisticated atmosphere to the bedroom.

Another advantage is that the bed frame can be newly styled to adapt to lifestyle changes. Customers can purchase additional options such as headboards and sideboards to create a new interior mood or lower the bed height considering child safety, allowing flexible response to environmental changes.

The headboard material uses premium fabric with excellent water resistance and stain prevention, and high-quality synthetic leather that is resistant to stains and damage, enhancing both luxury and ease of maintenance. Safety is also ensured with E0 grade materials that reduce concerns about new furniture syndrome.

The lower part of Coway My Frame is designed with reinforced structure to maintain sturdiness over a long period, combining aesthetics and durability. Compared to previous models, the number of steel ribs has been increased to support the body more precisely and evenly distribute body shape and pressure, providing balanced comfort without shaking even when tossing and turning during sleep.

A Coway representative said, “Reflecting consumer trends that value personal taste and lifestyle, we have introduced a customizable bed frame that allows free choice of design and color. It combines practicality and trendiness, and we expect it to be loved by customers who are interested in interior design.”

This content was produced with the assistance of AI translation services.