Amorepacific B.Ready Unveils 'New Magnetic Fitting Cushion'

[Asia Economy Reporter Moon Hyewon] Amorepacific's BeREADY announced on the 19th that it has renewed and launched the 'Magnetic Fitting Cushion.'

The Magnetic Fitting Cushion, known as the 'magnetic cushion' for its strong adhesion, has surpassed cumulative sales of 100,000 units since its launch in 2020. Last year, it ranked first in Naver keyword searches for men's makeup.

The renewed product, reflecting the needs of male customers in their 20s, covers common skin concerns such as troubles, pores, blackheads, and sebum more powerfully with just one layer. Additionally, it contains 10 times more film former than the previous product, providing enhanced adhesion and durability, so it hardly transfers onto masks or collars, minimizing makeup smudging and reducing the hassle of touch-ups.

Having passed the primary skin irritation test and dermatological test, it can be used comfortably by men who experience skin stress from external stimuli such as exercise and shaving.

Composed of five neutral tone colors for a natural skin finish matching various skin tones, the new Magnetic Fitting Cushion is available for purchase on AmoreMall and Naver Smart Store, and will be available at Olive Young stores starting next month.

This content was produced with the assistance of AI translation services.