Castelbajac "Starting Player Management"..."Super Rookie Im Jin-young First Recruitment"

French-origin golf wear brand Castelbajac has started sponsoring players.

The first recruited player is Lim Jin-young (19·photo). "We nurture players to contribute to the development of the golf industry," they explained, "providing not only clothing and equipment support but also comprehensive management including player marketing." Lim Jin-young is a rookie who secured a first division tour seed after passing the Korean Ladies Professional Golf Association (KLPGA) full membership qualifying tournament in first place last year while in her third year of high school.

This year, she advanced to the finals three times in six KLPGA Tour events, with her best result being a tie for 30th place at the NH Investment & Securities Ladies Championship, which ended on the 15th. They collaborate on schedule management, sponsor matching, media promotion, image making, and post-retirement planning. Hyungji Elite and the American brand Black Clover have also joined. In particular, the main sponsor can be replaced during the season in the form of a naming sponsorship.

This is a method to maximize the effect of cost support for tour players. Choi Kwang-ho, head of the sports marketing division, said, "We have started a management role to discover and nurture talented players to contribute to the development of the golf industry," adding, "We will support Lim Jin-young to grow significantly." Castelbajac's sponsored players, Ham Jeong-woo (28) and Song Ga-eun (22·MG Saemaeul Geumgo), won last year.

This content was produced with the assistance of AI translation services.