"Added Red Ginseng Energy to UV Protection" Donginbi Launches 'Sun Line 3 Types'

[Asia Economy Reporter Eunmo Koo] Jeonggwanjang announced on the 18th that its premium red ginseng cosmetics brand Donginbi will launch three high-functional sun care products: ‘Sunscreen Multi-Perfection,’ ‘Sun Serum Brightening,’ and ‘Sun Stick Powerful Shield.’

Sunscreen Multi-Perfection is a premium anti-aging sunscreen that not only blocks ultraviolet rays but also protects and manages skin aging by strengthening the skin barrier. Donginbi’s unique skincare ingredient, Saponin Veil, optimally blends ‘ginsenoside’ and ‘barrier strengthening concentrate’ extracted from Jeonggwanjang red ginseng to protect the skin. It features a next-generation hybrid formulation of essence and cream, absorbing into the skin with the moisture of an essence and the softness of a cream.

Sun Serum Brightening is a tone-up sun serum that finishes with a natural and radiant skin tone, providing immediate improvement in skin tone and texture. Its lightweight serum type allows for a clear skin expression, making it suitable for use as a makeup base as well.

Sun Stick Powerful Shield is a leisure sports sun stick that protects the skin from strong ultraviolet rays and fine dust while enhancing convenience and portability. It prevents fine dust adhesion and skin temperature rise, allowing safe skin protection during outdoor activities. It applies smoothly even on the curved areas of the face and features a matte finish.

Kim Hyungsook, head of the Cosmetics Business Division at KGC Ginseng Corporation, said, “With the recent lifting of the outdoor mask mandate and increased outdoor activities, more consumers are seeking sunscreens. We recommend the three high-functional sun care products from Donginbi, which not only block UV rays but also enhance healthy skin with the powerful energy of Jeonggwanjang red ginseng.”

This content was produced with the assistance of AI translation services.