LG Uplus Collaborates with HiteJinro to Launch Character Planning Pack

LG Uplus employees are introducing the collaboration planning pack and Muneo goods with Hite Jinro.

[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 16th that it will collaborate with various businesses in the distribution and sports industries by leveraging its original characters. This is part of its 'customer experience innovation' activities.

LG Uplus partnered with Hite Jinro to release a limited edition collaboration pack featuring the character Muneo. 'Muneo' is an original character inspired by the marine creature octopus and, along with Holman, represents LG Uplus.

To celebrate the character collaboration with Hite Jinro, LG Uplus will also operate a pop-up store at the complex cultural space ‘Ilsangbiilsangui Teum’. The pop-up store, themed around glamping, will run from the 17th to the 29th and will offer introductions to Muneo and Filie, along with experiential events such as photo zones, Polaroid photography, fishing games, and wood engraving.

Additionally, LG Uplus will collaborate with the LG Twins baseball team for the professional baseball season using its characters. As part of this collaboration, spectators attending LG Twins home games will receive physical tickets featuring LG Uplus characters Holman and Muneo.

This content was produced with the assistance of AI translation services.