Shinsegae Department Store Wins Four Main Awards at the 'iF Design Award 2022'

Shinsegae Department Store Spring Campaign Materials.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 16th that it won the grand prize in communication, packaging, and branding at the 'iF Design Award 2022,' one of the world's top three design awards.

The award-winning works include ▲Shinsegae's spring campaign last year, Good Things Are Coming ▲K-Food curated shop Balhyo Gotgan ▲branding and package design of its own fashion curated shop Exits ▲in-store facility signage at Daejeon Shinsegae Art & Science branch.

The spring campaign and Exits branding were directly created and presented by the Shinsegae Department Store design team. Good Things Are Coming was a campaign that distributed pinwheels and stickers carrying a hopeful spring message to customers weary from COVID-19 last year. Using simple words like Full of Hope and Cheer up along with eye-catching colors throughout the store, the campaign focused on delivering a bright and hopeful sentiment to more customers.

Shinsegae's traditional food curated shop Balhyo Gotgan, which introduces excellent traditional foods in one place, and the fashion curated store Exits also received favorable reviews for their intuitive design and branding. The representative image, created by reconstructing the Korean consonant ㅂ into the form of 'sai gan (間),' meaning the space between time and space, was praised for presenting Korean elements through modern design.

There are plans to continuously showcase Shinsegae Department Store's uniquely differentiated design by newly installing a digital billboard on the outer wall of the main store's new building in the second half of this year.

A Shinsegae Department Store official said, “Not only did our differentiated design win a global design award, but we were also included in the top 50 brand list for the first time in the distribution industry. Going forward, we will communicate with customers by presenting Shinsegae's luxurious yet friendly design sensibility in various ways.”

This content was produced with the assistance of AI translation services.