'Parasite' North American Box Office Success, 'Broker' Also Aims High

Investment Distributor CJ ENM Signs North American Distribution Rights Deal with Neon

The film 'Broker' is targeting the North American market through Neon’s distribution network. According to the film industry on the 16th, the investment and distribution company CJ ENM recently signed a North American rights contract with Neon. Neon is the distributor that introduced director Bong Joon-ho’s 'Parasite (2019)' in the United States and Canada, generating significant profits (approximately 68.5 billion KRW). Its CEO, Tom Quinn, also introduced Bong’s films such as 'The Host (2006)', 'Mother (2009)', 'Snowpiercer (2013)', and 'Memories of Murder (2003)' to North America before they gained global attention.

'Broker' is a drama about people who form relationships around a baby box and embark on an unexpected journey. Directed by Hirokazu Kore-eda, who won the Palme d’Or at the Cannes Film Festival with 'Shoplifters (2018)', the film was made in collaboration with domestic actors and production staff. It stars Song Kang-ho, Gang Dong-won, Lee Ji-eun (IU), Bae Doona, and Lee Joo-young. It has been invited to the competition section of the Cannes Film Festival, which opens on the 17th, and will premiere at the Lumi?re Grand Theatre on the 26th. The domestic release date is July 8.

In addition to 'Broker', Neon has also acquired the North American rights to 'Crimes of the Future' and 'Moonage Daydream', both premiering at the Cannes Film Festival. The former is the new work of director David Cronenberg, invited to the competition section, starring Viggo Mortensen, L?a Seydoux, and Kristen Stewart. The latter is directed by Brett Morgen and will be screened in the non-competitive Midnight Screening section. It highlights the artistic life of David Bowie, who was active in various fields including music and film.

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