Large Supermarkets, Wine Discount Events... "Targeting Wine Enthusiasts and the MZ Generation"

On the 14th, customers are purchasing wine at Bottle Bunker in Lotte Mart Zeta Plex Jamsil Branch, Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] As the trend of drinking alone and drinking at home spreads, the popularity of wine continues to grow, and large marts such as Emart and Lotte Mart are holding large-scale wine discount events.

According to the industry on the 14th, Emart is holding a first half wine market until the 18th, selling more than 1,600 wines at up to 70% discount. This wine market increased the quantity of popular items by 20% compared to previous wine markets. To supply affordable wine, pre-planning for the wine market has been underway for six months, and brand wines are offered cheaper than the overseas average price through bulk orders of more than 2,000 bottles per item. Representative products include Laurent Perrier Harmony Demi-Sec produced in the Champagne region of France and Santa Rita Triple C red wine from Chile.

SSG.com is also opening its first online wine market during the same period, offering special price wines. Customers can purchase through store pickup orders by ordering online and picking up the products at nearby Emart stores.

Lotte Mart is holding a wine market at the Zeta Flex Jamsil branch Bottle Bunker until the 15th, selling about 1,000 types of wine at up to 50% discount. This event features a variety of white wines and cost-effective products targeting the summer season. Representative products include the popularly loved Mud House Sauvignon Blanc and the newly spotlighted Villamaria Leftfield Sauvignon Blanc favored by wine enthusiasts.

Wines and whiskeys preferred by young consumers in their 20s and 30s, such as Opus One and Macallan, will be sold in limited daily quantities during the market period. Natural wines preferred by the MZ generation (Millennials + Generation Z) will be sold at a 20% discount on all items until the 25th. Additional card discounts are also offered, such as a 20,000 KRW discount for purchases over 200,000 KRW and a 70,000 KRW discount for purchases over 500,000 KRW during the event period.

A Lotte Mart official said, “Since this is the first wine market event held at Bottle Bunker, we have prepared various products and promotions to satisfy many customers, so we hope you visit the store and find reasonably priced products.”

This content was produced with the assistance of AI translation services.