"100 Packaging Methods by Weather and Ingredients"... Market Kurly's Logistics Innovation

Jihoon Kwon, Head of Logistics Planning Division
Lecture at 2022 Logistics Innovation Forum

Kwon Ji-hoon, Head of Logistics Planning at Market Kurly, is speaking at the '2022 Logistics Innovation Forum' held on the 12th at the Westin Chosun Seoul.

[Asia Economy Reporter Jeon Jinyoung] "Market Kurly has over 100 types of packaging methods. This is because the packaging method varies depending on the weather, the size of the product, and the delivery area."

On the 12th, Kwon Jihoon, Head of Logistics Planning at Market Kurly, stated this at the '2022 Logistics Innovation Forum' held at the Westin Chosun Hotel in Sogong-dong, Seoul.

Market Kurly has transformed its entire logistics system for fresh food delivery. The most focused aspect is the 'Full Cold System.' It manages all processes from temperature control at logistics centers to delivery, delivery vehicles, and packaging. They also established a packaging planning team to research ways to maintain a consistent temperature during delivery regardless of the season. They divided the year into six seasonal periods and placed food into machines that simulate the average temperature and humidity of delivery time slots for each season to determine how much refrigerant to use and which packaging is suitable. Market Kurly's unique 100 customized packaging methods, such as vacuum packaging and paper packaging for fish, meat, and finished products, were born here. Head Kwon self-assessed, "Market Kurly is likely the only company in the distribution industry with a packaging planning team that directly engages in research and development (R&D)."

To quickly deliver packaged products to customers, they also established a fresh delivery network. To deliver the approximately 100,000 daily orders within 3 to 4 hours, they set up 14 logistics hubs (TCs) to support the logistics centers. Afterwards, they used big data to further shorten delivery times. Market Kurly developed a system that analyzes order volume in real-time and dispatches delivery vehicles accordingly, reducing delivery time by up to 30 minutes compared to previous dispatch methods.

Head Kwon explained, "Thirty minutes may seem like a short time, but if it takes 5 minutes to deliver to one house, that is precious time to deliver to six more places."

Market Kurly plans to continue discovering opportunities based on data and experience. Head Kwon said, "We will lead smart logistics by combining Market Kurly's operational know-how with software utilizing big data."

This content was produced with the assistance of AI translation services.