Cheongho Nice, 'Espre Cafe' Sales Increase 270% Year-on-Year
[Asia Economy Reporter Donghyun Choi] Cheongho Nice announced on the 13th that sales of the ice-dispensing coffee machine 'Esprecafe' increased by 270% in the January-April period this year compared to the same period last year.
Esprecafe is a product that combines the functions of a capsule coffee machine and an ice water purifier. After Cheongho Nice first launched it under the brand name Huicafe in 2014, the brand name was changed to Esprecafe in 2021. The coffee extraction module and design were also updated, reborn as a second-generation model. Esprecafe products achieved more than 20% sales growth in 2021 compared to 2020.
Last month, Cheongho Nice launched 'Jamaica Blue Mountain 100%' coffee, which is considered one of the world's top three coffee beans. This expanded customer choices beyond the existing six coffee capsule varieties and strengthened the coffee machine brand image.
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A Cheongho Nice official stated, "Thanks to the strong sales of Esprecafe in the first quarter, we have revised our original annual sales target from double to triple compared to the previous year."
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