SSG.com and Gmarket Global Launch Integrated Membership... Full-Scale Drive to Attract New Customers

On the 12th, 'Smile Club' Launches... 5 Brand Campaigns
Ssg.com 2 Months Free Use, Additional Coupons, Payback, etc.
Gmarket Global Membership Daily New Customers Up 50% Year-on-Year
"Providing Customized Benefits for Daily Life Across Online and Offline"

SSG.com and Gmarket Global, 'Smile Club' Advertisement.

[Asia Economy Reporter Yuri Kim] SSG.com and Gmarket Global announced on the 12th that they are launching a new integrated membership called 'Smile Club' and are officially starting to attract new customers through a brand campaign.

This brand campaign marks the beginning of the integrated membership 'Smile Club' created jointly by SSG.com and Gmarket Global, introducing benefits needed in daily life. To emphasize that it is an 'expandable' membership that gradually broadens the range of benefits, the core copy was set as 'The Beginning of the Membership Universe.' The models selected are actors Koo Kyo-hwan and Han So-hee.

The brand campaign, running until the end of next month, consists of a total of five episodes. Utilizing Shinsegae Group assets such as video media, Starfield Media Tower, the electronic scoreboard at Incheon SSG Landers Field baseball stadium, and screens inside E-Mart stores, they plan to conduct an all-around online and offline brand campaign.

In the 'Launch Episode,' the meeting of SSG.com and Gmarket is expressed with the phrase 'Did it' as 'S and G met and Smiled.' The 'Big Smile Day Episode' introduces that members can receive overlapping discount benefits through the membership in line with the 'Big Smile Day' event starting on the 16th. Following that, the 'Integration Episode' explains that members can enjoy benefits from three sites?SSG.com, Gmarket, and Auction?with one membership; the 'Accumulation and Discount Episode' highlights monthly accumulation and discount benefits; and the 'Shipping Fee Episode' emphasizes free shipping benefits for SSG.com’s SSG Delivery and Dawn Delivery as well as Gmarket Smile Delivery.

Meanwhile, SSG.com has prepared special offers for new membership subscribers in line with the grand opening of the integrated membership. They offer a two-month free usage period until June and additionally issue one free shipping coupon for grocery shopping and one 10% discount coupon until August. Until the 27th, Smile Club members who pay with Hyundai Card can also receive a 15% discount coupon exclusively for SSG Pay payments and a 12% discount coupon for general payments. The first 10,000 customers to sign up will receive 5,000 SSG Money back on purchases over 70,000 won.

The customer response during the two weeks since Gmarket Global first opened the integrated membership on the 27th of last month was enthusiastic. From the 27th of last month to the 10th of this month, the average daily number of integrated membership sign-ups through Gmarket and Auction increased by more than 50% compared to the same period last year, showing an effect of attracting new customers.

A Shinsegae Group official said, "We provide a differentiated service that allows customers to enjoy the benefits of SSG.com, Gmarket, and Auction simultaneously with a single membership, and we will enhance customer satisfaction by expanding offline benefits in the future. We plan to continuously collect customer feedback and develop and change the integrated membership benefits in more diverse ways than currently available."

This content was produced with the assistance of AI translation services.