"Prepare Early for Record-Breaking Heat" Lotte Department Store 'Unit Linen Fair'... Up to 50% Discount

Lotte Department Store Hosts UNIT Linen Fair
Over 200 Items Including Shirts, Dresses, Cardigans Up to 50% Off
May 13 to June 30

A customer is browsing linen clothing at a unit store on the 4th floor of Lotte Department Store Main Branch.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 12th that it will hold a 'Linen Fair' at UNIT, a fashion brand unit operated by Lotte Department Store, from the 13th of this month to the 30th of next month. With another record-breaking heatwave forecasted this summer, the event volume has been increased by more than 20% compared to last year. The fair will be held at all UNIT stores located in the main store, Jamsil store, and other locations (28 department stores and 3 outlets).

Since last month, with the early heatwave and the lifting of social distancing measures, sales of linen products at UNIT from April 25 to May 8 have increased by more than 30% compared to the same period last year, gaining popularity. Lotte Department Store offers over 200 types of linen products including shirts, dresses, cardigans, and jackets at reasonable prices. The representative product, the short-sleeved crew neck T-shirt, is considered a bestseller every year due to its versatility in color selection and styling, creating various moods. This summer, as remote work decreases, it is expected that more people will seek linen clothing as 'summer work attire,' so the quantity of cardigans that block indoor air conditioning wind has been more than doubled. Linen clearance items will be sold at discounts of up to 50%.

An event that allows participation in 'value consumption' has also been prepared. Linen is a plant-based natural material extracted from the stems of the Ami plant. Lotte Department Store will hold a tumbler giveaway event so that customers can continue value consumption in daily life after purchasing eco-friendly linen products. During the Linen Fair, customers who purchase over 100,000 KRW at UNIT stores will receive a limited edition 'UNIT Tumbler' made specifically for this event, given to the first 1,000 customers. Detailed information can be found on the Lotte Department Store application (app) or through notices inside each store.

Meanwhile, Lotte ON will also hold the 'UNIT Linen Fair' until the 31st of this month to capture demand from customers who find it difficult to visit stores. Representative products include 'V-neck T-shirts' and 'Linen T-shirt + Cardigan sets.' There is also a promotion where customers who purchase linen jackets, dresses, etc., launched for the 2022 spring and summer season, will receive 'Beyond Closet Sunglasses' on a first-come, first-served basis.

Hong Sung-wook, head of the PB Operations Team at Lotte Department Store, said, "Linen, with its excellent functionality and natural color as a natural material, will be the representative trend this summer," adding, "This event has been prepared with great care for over a year to offer high-quality linen clothing at reasonable prices, so we expect a great response from customers."

This content was produced with the assistance of AI translation services.